Co-Founders · Promo Post (Cream · Locked)

Editorial cream + ink palette. 6-slide promo: hook → early signs → trickiest one → the fix → the game → the book (The Cofounder Effect by Dr. Matthew Jones).

Post 1 — Promo Post
cream #F2EDE3 · ink #2C2C2A
All 6 slides locked (the hook · the early signs · the trickiest one · the fix · the game · the book)
More than half of co-founder
relationships end within four
years.
start
yr 1
yr 2
yr 3
yr 4
10%
55%
It's rarely a big fight that ends it.
It's all the small ones that piled up.

Noam Wasserman, author of The Founder's Dilemmas

the early signs?
Slide 1 · v6 — highlighted "co-founder", 3-line headline
You may be drifting apart as co-founders.
01

The same argument, again

Maybe you still haven't found the real disagreement.

02

Pre-meeting dread

Your body knows the conversation won't feel easy.

03

Interrupting more often

Are you listening, or waiting to respond?

04

The conversation you keep avoiding

The longer you avoid it, the heavier it gets.

the hardest sign to catch
Slide 2 — sidebar with hairlines

You explain their actions
to yourself.

Something feels off.

But instead of asking,

you explain it in your head.

You give them the benefit of the doubt.

So they never know it bothered you.

Then it happens again.

And it goes on the list.

They don't know there's a list.

Then one day, something small happens.

And you snap.

To them, it came out of nowhere.

To you, it had been piling up.

The fix
Slide 3 — narrative passage

The fix isn't in the moment.
It's on the calendar.

The research points to one simple habit:

A regular sit-down.
Just for the two of you.

Not to talk about the company.
To talk about the relationship behind it.

A place where small things get said
before they pile up.

Not "are we on track?"
But "are we okay?"

Research by Dr. Matthew Jones.

a game for co-founder check-ins
Slide 4 — the fix

We turned the check-in
into a simple game.

Round 4
Rapid Fire
For Co-Founders
Mini Game
Conversations that get to how you're
both doing, beyond the chaos.
15 mins
Round 1
In the last three months.
1One word to describe the last three months.
2One thing we spent too much time on.
3One thing we should have spent more time on.
4A decision of mine you went along with but didn't fully agree with. (Even a small one.)
5A moment you were glad I was there with you.
One of you asks all five. The other answers. Then switch.

A 15-minute conversation between two co-founders. Once every quarter.

Check it out on our page @seesaw.social

the book that shaped this
Slide 5 — the game

If you're curious to read more,
the book goes deeper.

The Cofounder Effect by Dr. Matthew Jones

The Cofounder Effect

Dr. Matthew Jones

The clinical psychologist who founded the field of co-founder coaching.

Slide 6 — the book